Ghent: Belgium's Most Underrated Luxury Destination
Journal
DestinationsMay 2026 · 6 min read

Ghent: Belgium's Most Underrated Luxury Destination

Ghent offers a rare combination of Flemish grandeur, Michelin-starred dining, and centuries-old art in an atmosphere unmarred by mass tourism. A private chauffeur guide to Belgium's most authentically extraordinary city.

Among the cities of northern Europe, Ghent occupies a singular position. It is large enough to possess genuine urban substance — great museums, world-class restaurants, an active cultural life — yet sufficiently removed from the major tourist circuits to retain an authenticity that comparable Belgian cities have surrendered. The Graslei and Korenlei, the medieval quaysides that frame the city's old inner harbour, are among the most beautiful urban landscapes in Europe. Approached by private vehicle in the early morning, before the day's visitors arrive, they are genuinely extraordinary.

FFGR Belgium provides day programmes from Brussels, arriving into Ghent without the complications of parking in the historic centre. The journey from Brussels by private vehicle takes approximately forty minutes via the E40 motorway, making Ghent a natural destination for a full-day programme or an extended afternoon excursion.

The cultural anchor of any Ghent visit is the Ghent Altarpiece — the Adoration of the Mystic Lamb — housed in the Cathedral of Saint Bavo. This polyptych, completed by the brothers Van Eyck in 1432, is among the most significant works in the Western canon, and seeing it in situ, in the context of the cathedral interior for which it was created, is a markedly different experience from any museum encounter. FFGR Belgium can arrange early-access viewings before public opening hours for clients who wish to experience the work without the distraction of visitor queues.

The city's dining landscape includes OAD and Michelin-recognised addresses of exceptional quality. Vrijmoed, the restaurant of chef Michael Vrijmoed, operates at a level that would command recognition anywhere in Europe. The historic centre also contains a remarkable density of independent brasseries, chocolatiers, and patisseries whose quality consistently exceeds expectation.

For art-focused clients, timing a Ghent visit around the summer gallery openings or the GENT art fair provides access to the city's creative network at its most active. FFGR Belgium's Ghent programmes typically follow a structured arc: morning cultural visit, midday dining in the historic centre, afternoon at leisure in the design quarter, and return to Brussels or direct onward transfer to Bruges, Antwerp, or Brussels Airport.

Published by
The FFGR Belgium Team · May 2026
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