The Cullinan transforms Belgian countryside routes — Ardennes forest roads, Flemish polders, coastal dunes. FFGR Belgium's definitive guide to the SUV that reimagined what a Rolls-Royce could be.
When Rolls-Royce introduced the Cullinan in 2018, the reaction among traditionalists was predictable. An SUV from a company that had produced nothing but saloons and long-wheelbase sedans since 1906 felt, to some, like a philosophical capitulation. The market disagreed immediately, and within two years the Cullinan had become the brand's best-selling model. In Belgium, the geography explains why.
Belgium's road environment falls into three distinct categories, each of which the Cullinan handles in a way that other ultra-prestige vehicles do not. The motorway network — superbly maintained, well-lit, and among the most efficient in Europe — is natural Phantom or Ghost territory. But Belgium's secondary roads are a different proposition: Ardennes forest routes with irregular surfaces, Flemish agricultural roads flanked by beet fields and drainage canals, and the Belgian coast's occasional sand-swept access roads to private properties. Here, the Cullinan's air suspension, all-terrain capability, and 571-horsepower V12 create an experience that no sedan can match.
The Ardennes programme specifically benefits from the Cullinan. The road between Namur and Bastogne via Dinant passes through some of the most dramatic woodland scenery in northern Europe. Seasonal hunting estates, private châteaux, and the occasional Trappist brewery accessed by gravel track — these are destinations where a saloon creates friction and the Cullinan removes it entirely.
For the Belgian coast, the Cullinan is FFGR's standard vehicle for Knokke-le-Zoute assignments. The town's combination of beach promenade, casino, and private villa access roads benefits from the Cullinan's commanding presence and practical versatility. Weekend assignments to Knokke are among our most consistently requested coastal programmes.
The rear cabin of the Cullinan is a full Rolls-Royce experience in every way that matters — lambswool carpets, starlight headliner available, bespoke leathers, and a ride quality that Rolls-Royce describes, without exaggeration, as the best in any vehicle in production.
Rolls-Royce Cullinan hire: from €290/airport transfer, €250/hour. Ardennes and coastal programmes available.