Day trip from Brussels to Reims and Épernay by private Rolls-Royce — Dom Pérignon cellars, Moët & Chandon, and Reims Cathedral.
The Champagne region — specifically Reims and Épernay — lies 160 kilometres south of Brussels, approximately 1 hour 50 minutes by private chauffeur on the E411 motorway. A day trip visiting both cities is comfortable and allows time for at least two cellar visits and a Michelin lunch.
The principal Champagne maisons (Moët & Chandon, Dom Pérignon, Perrier-Jouët, Pol Roger, Taittinger, Ruinart) offer private cellar access and tasting programmes that exceed the standard tourist entry. FFGR Belgium's concierge manages private cellar appointments — typically requiring 2–3 weeks advance notice. For Dom Pérignon, the private tasting at the Abbey of Hautvillers (where Dom Pérignon developed the méthode champenoise in the 17th century) is arranged through the Moët Hennessy private client desk.
Reims Cathedral: the Cathédrale Notre-Dame de Reims, where 25 French kings were crowned between the 9th and 19th centuries, is among the finest Gothic cathedrals in Europe. Private guided access before public opening is available through the cathedral's cultural programme.
Avenue de Champagne, Épernay: the 2-kilometre boulevard holds an estimated 200 million bottles in cellars beneath the road — the densest concentration of alcoholic wealth per square metre on earth. Private cellar depth tours (below the standard visitor level) are available with advance arrangement at Moët and Mercier.
Champagne lunch: FFGR Belgium manages reservations at Les Crayères (2 stars, Reims — the region's most prestigious restaurant, in a Belle Époque château), Racine (1 star, Reims), and Le Millénaire (1 star, Reims). Standard programme: cellar visits in the morning, lunch at Les Crayères at 12:30.
Brussels–Champagne day programme rates: from €480 (S-Class), from €780 (Maybach or Ghost). Full Champagne Day with concierge arrangements: from €980.